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MATR BOOMIE is a fair trade collection from India that marries modern design sensibility with inspiring traditional art forms, bringing people and cultures closer together. With the mission of creating opportunities for women and minorities to realize their creative, economic and leadership potential. They have grown to empower 20,000 artisans in 40 partner communities throughout India.
An NGO, Noah’s Ark Handicrafts & Artisan Welfare Society, was created in 2000 to advance the charitable activities of the organization, which now include clean water, education, health and capacity building initiatives. Through our work, we give an identity to the artisan’s craft and help them to appreciate the value of their products while ensuring they have the skills and resources to succeed in a changing market. Like the biblical story of Noah’s Ark that symbolizes the concept of saving mankind, we strive to save the art of making handicrafts.